A concept created by the Goodwill of North Florida that would offer boutique women’s wear at discounted prices that high-end fashion stores sold at a premium. The team at Goodwill wanted a platform that was easy to train new staff on and easy to use when creating and up-keeping their inventory. Built on the Shopify platform, this website was designed to connect the physical store’s focus to female shoppers and offer users a great online experience when shopping.